Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of personalized customer experiences across platforms and devices. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. The only experience transformation consultancy founded on a heritage of customer identity, data, and performance, our 1,000+ award-winning designers, 4,500+ data scientists, 5,000+ engineers, and 4,500+ strategists dream, do, and deliver. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. For more information, visit www.merkle.com.

adm Indicia is the brand activation agency. We help brands connect with their customers and transform their commercial growth. Our experts in data, tech & creative solve common challenges brands face including: • Understanding who their customers are • Identifying how and why customers are using their products or services • Identifying which customer types offer growth opportunity and commercial value • Operationalising these insights into a better and unique experience for their customers • Automating marketing to create efficiencies and improve effectiveness These solutions help marketers to deploy their budget where it will have most impact to acquire new customers without breaking the bank, convert one-off customers to that elusive second purchase and reduce churn.

VML is a global powerhouse in brand and customer experience, purpose-built for innovation, modernisation and growth. We bring together over 26,000 creators, technologists, consultants and engineers across 150+ offices in 55+ markets, combining 300 years of collective expertise into one unified force. At the heart of VML is the fusion of creativity and technology - a unique blend that enables us to solve the most complex challenges for the world’s leading brands, including Google, Coca-Cola, Ford, Colgate-Palmolive, LEGO, and United Rentals. From communications to commerce, CRM to CX, data to production, we deliver end-to-end enterprise solutions that drive transformative results. Our Enterprise Solutions practice is the engine of large-scale business transformation, delivering enterprise services across four integrated pillars: Consulting, Commerce, Customer Experience, and Technology Transformation. We partner with 50+ leading tech platforms and hold thousands of certifications, making us a trusted, tool-agnostic implementation partner focused on outcomes, not platforms. For more information, visit www.vml.com. VML is a WPP company (NYSE: WPP).